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We support European companies in developing their business in Saudi Arabia

Strategic, operational, and legal advice for selling, investing, and operating in the Saudi Arabian market in a structured and compliant manner.

Our personalized services

All the services you need to sell in the market that will see the fastest growth in the coming years.

Not selling in the Saudi Arabian market yet ?

Are you already selling in Saudi Arabia and thinking of opening a branch?

Do you already have a branch and want to grow your business?

Do you already have a branch and are thinking about a production site?

GEN SAUDI Logo: Strategic consulting for companies in Saudi Arabia
Strategic consulting meeting between European and Saudi managers for entry into the Saudi Arabian market

Who We Are

A group of European and Middle Eastern professionals , present in both Europe and Saudi Arabia, with cross-functional expertise across various company functions, to ensure ongoing support at every stage of business development .

Gen Saudi is part of Gen360 , an international network that brings together companies specializing in strategic, operational, and financial consulting to support companies operating or intending to expand in global markets.

Membership in the Gen360 network allows Gen Saudi to offer an integrated vision and direct access to complementary expertise, relationships, and services, ensuring a structured and coordinated approach at an international level.

OUR MISSION

Understanding the Saudi Market

Operating in Saudi Arabia requires in-depth knowledge of the economic, regulatory, and cultural context . This section provides key information to help you make informed decisions.

Click the links for more information.

Events and Webinars

We organize informative webinars and events for companies interested in the Saudi Arabian market, focusing on opportunities, regulations, and operational strategies.

Check out our latest events and webinars

Webinar
Investing in Saudi Arabia: Opportunities for Italian Businesses

Tax incentives, industrial licenses, and market entry strategies in Saudi Arabia.

November 11, 2025 | Online

Webinar
Doing Business in Saudi Arabia: Legal Setup and Operational Management

Branch establishment, personnel management, and local compliance.

Thursday, March 20, 2025 | Online

Webinar
Industry and Innovation in Saudi Arabia: Focus on Vision 2030

Priority sectors for industrial cooperation between Italy and Saudi Arabia.

Thursday, October 2, 2025 | Online

Webinar
Building a manufacturing presence in Saudi Arabia

Licensing, site selection, and incentives for starting production facilities.

Tuesday, May 27, 2025 | Online

Less bureaucracy , more business

Incorporation, compliance, accounting, and HR: a single partner, ongoing support.

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