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Not selling to Saudi Arabia yet ?
Gen Saudi is aimed primarily at companies that have already established business relations with the Saudi market or that have a clear expansion strategy.

Exploratory phase:
evaluate the market before settling in
For companies in the exploratory phase, it's often more effective to adopt a gradual approach, without immediately establishing a local company. During this initial phase, it's advisable to:
1. Analyze the market and product positioning
2. Participate in trade fairs and industry events
3. Start collaborations with local partners and distributors
4. Invest in building relationships and understanding the context
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